An online shop for beer lovers.
The case
Dcervezas is an ecommerce business that sells beer online. Its main problem was converting the traffic it received. The business wanted and needed to grow, but it had no plan.
We realised that the main problem across the whole project was communication. The website was 100% functional, yet it didn't represent the brand, and it also needed to present its flagship products better: El Club del Lúpulo and El Experto Express.
Our plan
We reviewed the situation with the client and decided to run a pre-launch phase, so we could improve how the products were presented, the brand image and the customer's reasons to buy.
We studied the market and sketched out a sales funnel that would let the shop capture leads, warm up its audience and present the product with confidence.
What we did
- Situational consulting, action plan and marketing
- Complete website redesign
- Sales pages for the flagship products
- Persuasive copywriting
- Strategies to improve the conversion rate
- Abandoned cart automations
In 2 months we redesigned the entire website, moving it from PrestaShop to WordPress, with a new product filter based on each customer's likely tastes and a range of pages that represent the project with copy and images in line with its goals.
Results
- +130% Increase in conversion
- +25% B2B growth
- +80% Increase in memberships
