Chapter 03 · Earth at night: the lights are the customers you already have
We're an email marketing agency for online shops and businesses that sell online. We build the flows in Klaviyo or Brevo that recover carts, sell the second order and win back people who have stopped buying. Every month we show you how much revenue email brought in and from which flows.
Image: NASA Earth Observatory (Black Marble)
If you sell with ads, every visitor who leaves without buying is one you've already paid for. Email talks to that person again without paying for the click twice, and sells again to people who have already bought, with no acquisition cost. At our ecommerce marketing agency, email works alongside ads, CRO and measurement.
Mission profile
For online shops with traffic and repeat customers, and for service businesses that sell or take bookings online. To get started, you need a list of at least 1,000 contacts who signed up to it themselves.
The usual picture: carts nobody recovers, few repeat purchases or a list that gets the same email with no segmentation. With fewer than 1,000 contacts, you need to grow the list before you automate. And a bought list is no use: without consent, the emails end up in spam and you risk a fine.
First, the technical side: we connect your shop (Shopify or WooCommerce) to Klaviyo or Brevo, authenticate your domain with SPF, DKIM and DMARC so Gmail and Outlook trust your sends, and add sign-up forms. Then, the flows:
Instruments
Klaviyo and Brevo claim the sales made in the days after someone opens or clicks an email, even if that customer was going to buy anyway. It's the same problem as the Meta return that never shows up in your bank account. That's why we compare what the tool says with your shop's orders and with repeat purchases, and tell you how much it's reasonable to attribute to email.
Flight plan
The basic flows start bringing in revenue within the first few weeks, because they work on the traffic you already have. The complete setup, with segments and repeat purchases fine-tuned, takes 2 to 3 months.
Mission plan
From €400/month
Setup is a one-off payment (€800) and the Klaviyo or Brevo licence is extra. Prices exclude VAT, as we invoice from the Canary Islands; Canary Islands businesses add IGIC. The final figure comes out of the audit, once we've seen your list and your flows. If you combine it with ads or CRO, the fees add up; they're all on our pricing page.
Dcervezas sells craft beer online. We did four things: moved the shop from PrestaShop to WordPress, created sales pages for the flagship products, wrote the copy and automated abandoned cart recovery. With everything in place, conversion rose by 130%, B2B grew by 25% and memberships by 80%.
Nutritime offers nutrition coaching and until then worked 100% in person. We built a one-page website, sales pages, a payment gateway, automated booking, abandoned cart recovery and an email sequence, plus Facebook Ads campaigns for cold and warm audiences. In 2 weeks and with minimal ad spend, 6 new recurring clients came in; conversion rose by 4% and ROAS was x4.5.
In both cases, the figures are for the full project and email was set up at the same time as the sales pages. A cart flow can't rescue a product page that doesn't convince; that's why it often goes hand in hand with conversion rate optimisation (CRO).
Results depend on the client's business model, margin, investment, data history, offer, creative and sales capacity.
Mission control
Email is handled by the same person who looks after SEO and the website at BlueGrow. That helps when the problem is on the product page, in the checkout or in the sign-up form. You get a reply within 24 hours from the same person who builds your flows.
Before lift-off
It depends on your shop and your list. Klaviyo integrates deeply with Shopify and segments in detail by purchase behaviour. Brevo charges by sending volume and usually works out cheaper for large lists that receive few emails. If you already use one, it's almost always worth tidying it up before migrating.
Yes, if it's cleaned and segmented first. We separate people who open and buy from people who haven't opened in months, try to win back the inactive ones and stop emailing those who don't respond, which is what hurts deliverability most. If there's not much list left, you need more sign-ups, and we'll tell you.
We do: copy, template and the build of each flow and campaign. From you we need the catalogue, planned promotions, the brand's tone and product photos. Before a flow goes live or a campaign is sent, you see it and approve it.
No. The contract runs in quarters that renew, and you can leave with 30 days' notice. The €800 setup is paid once. Since the basic flows bring in revenue from the first few weeks, within the first quarter you already have data to decide.
Open frequency
If you have traffic and at least 1,000 contacts, within 7 days we'll tell you which flows you're missing, in what order to build them and what it would cost.
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