Trajectory 04 · Geostationary orbit: always over your area
We're a digital marketing agency for small businesses (SMEs) that would rather have one or two channels run properly than five run halfway. We start with the channel that brings you cash soonest and measure it by the sales it generates. Once that channel gives a clear reading, we look at adding a second. The prices for each service are published.
Image: NASA (DSCOVR EPIC)
Mission profile
Businesses that already sell and want more customers, like a driving school, a coworking space or a nutrition practice, the three case studies you'll see further down. We're a fit for businesses turning over from €100,000 a year (from €150,000 for SEO). If you're still below that, start with a consultation with our CEO. With ads, the minimum ad spend is €500/month in total, on top of our fee.
We're not a fit if:
Channels don't all take the same time to deliver sales. That's why we start with the one that can deliver them soonest from where you are now.
| Channel | When it delivers data or sales | What it needs to get started |
|---|---|---|
| Google Ads (search) | data within days; cost per sale settles in 2 to 3 months | ad spend from €500/month |
| Meta Ads (Facebook and Instagram) | data within days; cost per sale settles in 2 to 3 months | ad spend from €500/month |
| Email marketing | basic automations bring in revenue from the first few weeks | a list of at least 1,000 contacts |
| SEO | first movements from the third or fourth month; consolidation between 6 and 12 months | people searching for what you sell |
If your customers search Google for what you sell, the logical place to start is search, because it reaches people who already have the need. We explain it on our search engine advertising page. If nobody searches for what you sell, or it sells on looks, Facebook and Instagram campaigns can bring in the first sales sooner. SEO for small businesses takes longer to get going, but you don't pay per click for the visits it brings.
Social media and automated WhatsApp can also be your first channel. That's the work we did for the driving school in the case study.
Instruments
In the first month:
Every month:
Mission plan
We publish the starting price of each service and what makes it go up: the work your account needs and, for ads, the ad spend we manage. With one or two channels, you pay one or two fees. If over time you combine several services, the total usually goes above €3,000/month. The exact figure for the ones we recommend comes in the audit. Prices exclude VAT, as we invoice from the Canary Islands; Canary Islands businesses add IGIC.
One-off setup fees: measurement, €700; email, €800; CRM, €900. Ad spend is separate and paid from your own ad account. There's no minimum term. Quarters renew and you can leave with 30 days' notice. What drives each price is explained on our pricing by service page.
From€750/monthper channel
From€900/month
From€400/month
From€600/month
From€800/month
Mission log
A driving school with local customers. In a project covering active social media and automated WhatsApp, its revenue rose by 40% in 6 months. Mercedes, from their team, sums it up: "You can tell it's a serious, well-planned project with results."
A coworking space in Santa Cruz de Tenerife. We worked on call-focused Google Ads, its Google Maps presence for "coworking en Santa Cruz de Tenerife" and a website redesign with on-page SEO, which matches each page to what people search for. The project brought in 97 more leads (interested contacts) and its permanent occupancy grew by 100%.
A nutrition practice that used to see 100% of its clients in person. We built a one-page website, sales pages, online payment and a calendar that takes bookings by itself. To win back people who stopped halfway, we added abandoned cart recovery and an email sequence. Lead generation ran on Facebook Ads to cold and warm audiences. With minimal ad spend, 6 new recurring clients came in within 2 weeks. Conversion +4% and ROAS x4.5, meaning €4.50 in revenue for every euro spent on ads.
Results depend on the client's business model, margin, investment, data history, offer, creative and sales capacity.
Mission control
It depends on the channel we start with. Each one is run by a specialist: Google Ads, Meta Ads, SEO with web and email, and social media. You talk directly to the person working on your account, with a reply within 24 hours.
Before lift-off
Because with a small business budget, none of them would get enough data. Each channel needs its minimum ad spend and several weeks before it tells you whether it sells. We start with one or two and add the next once the first gives a clear reading, with its sales and cost measured.
From €500/month in total, on top of our fee. You pay that ad spend to Google or Meta from your own account and it never passes through our hands. We don't take a percentage of it either: our fee only changes when the work your account needs changes.
Yes. SEO starts at €900/month and goes up with the pages and content needed and the services or areas we work on. To get started, people need to be searching for what you sell. First movements show from the third or fourth month, and consolidation comes between 6 and 12 months. If you need cash soon, it's not usually the first channel.
Yes. Content and social media starts at €600/month for three posts a week on Instagram and one other network of your choice. It counts as one of your one or two channels, so in the audit we decide whether it goes first or later. For the driving school in the case study, the work was social media and automated WhatsApp.
Open frequency
If you don't know which channel to start with, that's the first answer the audit gives you. Within 7 days you have the recommended channel, the order to follow and what it would cost.
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