Chapter 06 · Saturn: many pieces, one presence

Social media agency

We're a social media agency for businesses that need to post consistently and know what each post is for. We plan the month, produce the posts from your material, publish them once you've approved them and measure the goals we set with you. From day one, we tell you what organic content can do for your business and what it can't.

Saturn's orbit
29.5 years
From
€600/month

Image: NASA/JPL/Space Science Institute (Cassini)

Mission profile

Social media management for businesses: who it's for

Your account has gone quiet, or you post when you remember. Nobody has time for content and your profiles go months without being touched. Here we start with three posts a week.

You post, but without a plan. Several people upload content, each in their own style, and nobody knows what works. Here we work with five or more posts a week, with a shared calendar and shared goals.

We mainly work with ecommerce brands, professionals who sell their expertise and local service businesses. If you're a small business and don't yet know which channel to switch on first, start with our digital marketing agency for small businesses.

We're not a fit if you need measurable sales in the short term: that's what social media advertising is for. Nor if you measure the work in likes, because we don't.

Instruments

What our social media agency does every month

  • Editorial calendar. A monthly plan with topics, formats and dates, lined up with what you're selling that month: launches, seasonal peaks or ad campaigns. You approve it before we publish anything.
  • Content ideas with traction. We suggest content ideas based on trends and on what's being shared most in your sector and on your own profiles, so the calendar doesn't depend on that day's inspiration.
  • Production. Design in Canva, short-form video edited from your material and captions written in your voice. AI helps us with ideas and variants, and nothing goes out until someone on the team has reviewed it.
  • Scheduled publishing. Through a scheduling tool, on two networks: Instagram plus one more of your choice from Facebook, TikTok or LinkedIn. Each extra network raises the fee.
  • Comments and messages. We reply to comments on working days. For direct messages, we answer general enquiries and pass the ones asking for prices or appointments to your team.
  • Measurable goals. We agree with you what the content should achieve: enquiries and messages, visits to your website from social media, WhatsApp contacts or sign-ups to a list. Every month we show you those figures and what we changed.

If enquiries reach you on WhatsApp, we can automate the first reply with our CRM and automation service, which is contracted separately.

Flight plan

How we work

  1. Free marketing audit within 7 days. Which networks make sense for your business, how often and with what goals, what it would cost and what's realistic to expect.
  2. First month. We define the editorial line, tone and formats with you, and prepare the first calendar.
  3. Every week. We produce and publish the posts you've approved.
  4. Every month. We review the goals and finalise next month's calendar.

Mission plan

Social media management pricing

From €600/month

  • What drives the price: how many networks we manage, how many posts we publish a week and how much production each one takes. An edited video takes more work than an image with a caption.
  • To get started: three posts a week on two networks, which is what the entry fee covers. More networks or more posts a week raise the fee.

The exact fee comes out of the audit, once we've agreed networks, frequency and formats with you. Tool licences are extra, as is ad spend if you decide to promote posts with ads. Prices exclude VAT, as we invoice from the Canary Islands; Canary Islands businesses add IGIC. All our services are on our pricing page.

Mission log

Two case studies with figures

AUTOESCUELA LAGUNA+40%more revenue in 6 monthsBefore+40%6 months later

Autoescuela Laguna: active social media and automated WhatsApp

Autoescuela Laguna is a local driving school. In a project that included active social media and automated WhatsApp, its revenue grew by 40% in 6 months. That 40% comes from the whole project, in which social media was one part alongside WhatsApp. Mercedes, from the driving school's team, sums it up: "You can tell it's a serious, well-planned project with results."

KOKORO RECORDS+200,000YouTube views+110%followers+100,000plays, first week

Kokoro Records: a community for the next release

For the single "Somos Canarias" by Tenerife music production company Kokoro Records, we ran low-cost YouTube Ads in Latin America, geotargeted campaigns in the Canary Islands and an influencer. Followers grew by 110%, and the single passed 200,000 views on YouTube and 100,000 plays in its first week. We count followers here because, for a music production company, every follower is someone to tell about the next single. For other businesses we measure other things.

Mission control

Who runs your social media

Social media and content are handled by two people on the team, one for each. They prepare your calendar, produce the posts and show you every month what has worked.

Before lift-off

Frequently asked questions about social media management

Will social media bring me sales?

We don't promise direct sales from organic content. Well-run social media means that people who find you through an ad, a search or a recommendation land on an active account and trust you. We measure specific goals, such as enquiries or visits to your website. If you need measurable sales, what you need is advertising.

How many posts does the service include?

As many as we agree with you in the audit. The entry fee covers three posts a week on two networks, and busier accounts run five or more; each extra post raises the fee. Each post is complete, with its design or video and its caption. What matters is keeping the pace: consistency is what grows an account.

Do I have to film the videos myself?

It's not essential, although it helps. We work with your material (product, photos and videos you already have) and edit and adapt it for each network. We don't do professional studio shoots. If you or someone on your team wants to appear on camera, we write the script so you can film it on your phone.

Do you publish anything without me seeing it?

No. We send you the month's calendar and the posts before they go out, and nothing is published without your sign-off. We write in your voice and with your words. At first there'll be more corrections; once we've got the tone right, far fewer. That way the account still sounds like you.

Is there a minimum term?

No. We work in renewable quarters and you can leave with 30 days' notice. On social media, the effect builds with consistency, so we recommend giving it at least one full quarter before judging the work against the goals we set at the start.

What's the difference between managing your social media and advertising on it?

Managing your social media means posting on your profile without paying to show it. Advertising means paying for an ad to reach an audience you choose. The first builds trust through consistency and the second goes after measurable sales or leads. Many businesses need both, and we run them as separate services.

Open frequency

Where to start with your social media

If your profiles have been quiet for months or you post without a plan, the audit tells you which networks, what frequency and which goals make sense for your business. We reply in under 24 hours and the audit reaches you within 7 days.

Get your free audit