Chapter 01 · Mercury: the whole Google account
Search, Shopping, Performance Max, YouTube, Demand Gen and remarketing all live in the same account and compete for the same budget. If nobody gives each campaign its own job, they get in each other's way. Performance Max claims your brand sales, and the search campaign pays for clicks you'd have had for free. As a Google Ads agency, we run the whole account, tell Google which conversions are worth money and show you every month what each campaign sold.
Image: NASA/JHU APL/Carnegie Institution of Washington (MESSENGER)
Mission profile
We work with online shops that have their catalogue in Merchant Center, service and B2B businesses that sell through quotes or calls, and businesses whose account already has some history and seems to spend more than it returns. The typical problems are campaigns with no structure, a return that goes up and down with no explanation and conversions that don't match sales.
We ask for revenue from €100,000 a year and Google ad spend from €500/month. If your revenue is still below that, start with a consultation with our CEO.
We're not a fit if:
Instruments
We review the structure, the search terms you're paying for, what Google counts as a conversion, the Merchant Center feed and the overlaps between campaigns. You get a document with what stays, what gets rebuilt and in what order.
We fix titles, attributes, prices and availability, review disapproved products and group the catalogue by margin, so you don't bid the same on a product that leaves you very little as on one that leaves you a lot.
Automated campaigns optimise towards whatever you tell them counts as a conversion. If any form counts, they'll bring you forms, whether they're any good or not. That's why we import your CRM conversions (qualified lead, opportunity, sale) into Google Ads, track calls and, for shops, set up GA4 ecommerce with consent mode. When the case calls for it, we set up server-side tracking. If you're comparing Google Ads agencies, ask each one which conversion it optimises towards.
Every week we review search terms, bids, budgets and the feed. Every month you get a report with the spend, the sales or leads from each campaign and the planned changes, and we decide with you what grows and what gets cut.
Flight plan
Mission plan
From €750/month
Google Ads counts as one channel: YouTube, Demand Gen and Performance Max are included in its fee. Meta, TikTok or LinkedIn, if you add them, each carry their own fee. We don't charge any percentage of the ad spend. Measurement setup is a one-off €700 payment when we start, even if you already have something in place. We give you the exact fee for your account in the free audit, after reviewing it. Prices exclude VAT, as we invoice from the Canary Islands; Canary Islands businesses add IGIC. All our services are on our pricing page.
Mission log
| Client | What it is | Campaigns | Published figures |
|---|---|---|---|
| Deduce Data Solutions | Industrial AI with high-ticket B2B sales (PCTCAN, Santander) | Search campaigns on active search and dedicated landing pages | ROI x13.87; conversion +30% |
| Espacio Kernel | Coworking space in Santa Cruz de Tenerife | Google Ads aimed at calls and Google Maps, alongside a website redesigned with on-page SEO | +97 leads; permanent occupancy +100% |
| Kokoro Records | Music production company in Tenerife, single “Somos Canarias” | Low-cost YouTube Ads in Latin America and geotargeted campaigns in the Canary Islands, alongside an influencer | over 200,000 YouTube views; over 100,000 plays in the first week; +110% followers |
Deduce Data Solutions. In high-ticket B2B sales we start with searches that show intent and add other campaign types only when the data calls for it.
Espacio Kernel. The conversion we were after was the phone call. The figures are for the full project, which included the website redesigned with on-page SEO, work we explain on our SEO service page.
Kokoro Records. YouTube is also bought through Google Ads, and here the spend was split by geography. In a music launch, plays are the goal, so in this case they are the figure that matters.
Results depend on the client's business model, margin, investment, data history, offer, creative and sales capacity.
Mission control
At BlueGrow, Google Ads is run by a specialist in that channel. They do the audit, make the changes and tell you in the monthly review what each campaign sold.
Before lift-off
It can if nobody keeps it in check. That's why we keep Performance Max and Shopping apart from brand searches, exclude your brand where the platform allows it and read brand sales and new-customer sales separately. That way you know whether Performance Max brings in new sales or takes credit for the ones you already had.
Through the stages in between, while the sale matures. We import the lead, the qualified lead and the opportunity from your CRM, and optimise campaigns towards the stages closest to the sale. Cost per customer can be read once the first deals close; until then, we give you the timeline straight.
Yes. The account is in your name and the ad spend is paid to Google from it; we work in it with the access you give us. If we ever stop working together, you remove that access, and the account, the campaigns and all their history are still yours.
It depends on what the audit shows. What works is kept, because its history helps the automated campaigns. What doesn't is rebuilt in phases, measuring each change. In the free audit we already tell you which part of your account we'd keep.
No. We charge a monthly fee per channel, from €750/month. The ad spend we manage can move it in bands, when the account needs more work, but within each band we don't earn more because you spend more. A percentage would reward you spending more even if you didn't sell more. You pay the ad spend to Google, and it never passes through our hands.
Open frequency
If your account is spending and you don't know what each campaign returns, the free audit tells you in 7 days: what we'd keep, what we'd change and what it would cost.
Get your free audit
