Chapter 05 · Jupiter: SEO for online shops
We're an ecommerce SEO agency. We work on your shop's categories, product pages and buying guides, and on the technical side that decides whether Google reads them properly: filters, pagination, canonicals and speed.
Image: NASA/JPL/Space Science Institute (Cassini)
A shop's pages have a shelf life. Every discontinued model takes its product page with it, along with the clicks it used to bring in. That's why we build organic traffic on pages that last, the categories and the guides, and manage product pages so you don't lose what already ranks. The basics are in the ecommerce SEO guide on our blog.
Mission profile
For shops turning over €150,000 to €3M a year, with their own catalogue and products people search for by name, by type or by comparing models. We work mainly with Shopify, and also with WooCommerce.
It's not for you if you sell mainly on Amazon or other marketplaces, which we don't work with, if your shop runs on PrestaShop, which isn't our speciality, or if you need to sell more next month. If nobody is searching for your product yet, that demand is created with ads through our ecommerce marketing agency. And if you sell services, what you need is our SEO for service and B2B businesses. If your shop turns over less than €100,000 a year, start with a consultation with our CEO.
Instruments
We design the category tree around what your customers search for: each category answers a search with demand, with its own copy and links to its subcategories and guides. If two categories compete for the same search, they're merged; if a search with demand has no page, we create one.
We write original titles and descriptions for the product pages that sell, with product structured data (price, availability and ratings). When a product leaves the catalogue, what its URL brings in decides what happens next: if it has clicks or links, it's redirected to the replacement model or its category; if it's coming back, the page stays up with alternatives; if it brings in nothing, it's removed. We make the call with Search Console data.
Pages for people who are already deciding: “best value X”, “X vs Y”. They compare models you sell, link to their product pages and are updated when the catalogue changes. The models change; the URL and its clicks stay.
The Merchant Center feed also powers the free listings on Google Shopping. We check that titles, GTINs, price and availability match the product page, and we fix disapproved products.
Macys Digital sells electronics in Playa de las Américas (Tenerife). Its product pages lost traffic as soon as a model was discontinued, so we put the effort into comparison guides for decision-stage searches (“best value X”, “X vs Y”). The data compares the same 30-day period (4 Aug–2 Sep) in 2025 and 2026:
| Metric | 2025 | 2026 | Change |
|---|---|---|---|
| Organic clicks (4 Aug–2 Sep) | 1,576 | 2,635 | +67.2% |
| Organic clicks (August) | 1,598 | 2,623 | +64.1% |
| Impressions | 251,245 | 293,122 | +16.7% |
| Average mobile position | 11.4 | 8.1 | improved |
| Average desktop position | 16.1 | 10.3 | improved |
Three guides that didn't exist a year earlier:
Together, the new guides brought in 787 clicks. Mobile accounted for 69% of clicks (1,820 of 2,635). Step by step in the Macys Digital case study.
Results depend on the client's business model, margin, investment, data history, offer, creative and sales capacity.
Flight plan
Mission plan
From €900/month
We give you the final fee in the free audit, after cross-checking your catalogue against what people search for. Tool licences are separate. Prices exclude VAT, as we invoice from the Canary Islands; Canary Islands businesses add IGIC. No minimum term: you can leave with 30 days' notice. All our services are on our pricing page.
Mission control
Your ecommerce SEO consultant handles SEO and the website, and works directly on your shop: categories, product pages, redirects and theme. If a category drops, you get a reply within 24 hours from the person who knows what was changed.
Before lift-off
Sometimes, to fix canonicals, structured data, pagination or speed. Those changes are prepared on a copy of the theme, you review them, and they go live outside weekends and peak season. Categories and guides are published without touching the template.
Expect the first movement from the third or fourth month, and consolidation between 6 and 12 months. Every new guide or category has to get indexed and win rankings from shops that have been there for years, so it's worth starting well ahead of your busy season.
They complement each other. The Merchant Center feed powers both your Shopping ads and the free listings, so fixing it improves both. Categories that rank bring in clicks you don't pay for. If you want us to run the ads too, that's added separately.
By the orders, which is the first thing we show you. With GA4 ecommerce, the report breaks down organic orders and revenue by category and by guide. Clicks and rankings come afterwards, as context. If a guide brings in visits but doesn't sell, we change which product pages it links to.
Open frequency
In 7 days we cross-check your catalogue against what people search for and tell you which categories, product pages and guides we'd work on first.
Get your free audit
