Chapter 05 · Jupiter, the strongest gravity in the system

SEO agency

We're an SEO agency for B2B and service businesses, the ones that sell through quotes, visits or calls. We work on the searches your customer makes just before asking for a price and, every month, we show you how many leads and how many customers came from Google.

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Jupiter's orbit: 11.9 years
SEO: consolidates: Between 6 and 12 months
From: €900/month

Image: NASA/JPL/Space Science Institute (Cassini)

In services, a small search made by someone who's ready to hire is worth more than thousands of visits from people who are just reading up. That's why we work on those searches and measure until the lead lands in your CRM. We do it from Tenerife, with companies all over Spain.

Mission profile

Which businesses we do SEO for (and which ones we're not right for)

We're a good fit for companies with revenue between €150,000 and €3M a year that sell something people search for: professional and technical services, B2B, clinics, high-ticket local businesses or in-person training. They usually come to us with one of these problems:

They depend on Google Ads. If they switch the campaigns off, the leads stop.
Acquisition costs have gone up and they need qualified traffic they don't pay for by the click.

We're not the right fit if nobody is searching for what you sell yet, because SEO captures demand that already exists. Nor if you need calls this month: SEO takes months to move, and that's what ads are for. If your revenue is under €100,000 a year, start with a consultation with our CEO.

If you run an online shop, the work changes (categories, product pages and filters), and we handle it through our ecommerce SEO agency. If you want the theory, it's in our guide to ecommerce SEO. If your business is in Tenerife or elsewhere in the Canary Islands, see our SEO agency in Tenerife.

Instruments

What SEO for service businesses includes

The first month

Technical audit. Indexing, crawling, speed and site architecture, with every error ranked by impact. You can start with our free SEO audit.
Search map by service. What your customer types when they're researching, when they're comparing providers and when they're looking for a price or a company nearby. Every decision-stage search needs its own page.
Measurement all the way to the customer. GA4 and Google Tag Manager count forms, calls and WhatsApp clicks from organic search; Search Console shows the searches that bring them in. If you use HubSpot or GoHighLevel, we import which leads turned into sales.
Page plan. Which service pages are missing, which ones compete with each other and in what order they get done.

Every month

New or rewritten service pages, with a short form, phone number and WhatsApp in plain sight.
Content for people who are deciding: comparisons, guide prices, use cases by sector and how to choose a provider.
Internal linking and links from websites in your sector (we explain how in our link building guide).
Local SEO if you work in a specific area: Google Maps listing, reviews and city pages when that city has its own searches. More in our local SEO guide.
A report that starts with leads and customers and ends with what we'll do the following month.

If you also want to generate leads with Google Ads or LinkedIn, we coordinate it through our B2B marketing and lead generation service.

Flight plan

How we handle your company's SEO

Free audit in 7 days. We review your website, your searches and your competitors, and tell you which pages we'd build first, what it would cost and what's realistic to expect from each one.
Setup. In the first month we get measurement, the audit and the search map ready, and we start by fixing whatever stops Google from reading your website.
Working rhythm. Every week we check Search Console, publish and fix. Every month we decide with you which pages come next, based on the leads each one has brought in.

Mission plan

What our SEO agency costs

From €900/month

What moves the price: how many pages and pieces of content are needed each month, how many services or cities we work on and the technical state of your website.
To get started: people need to be searching for what you sell.

Your company's revenue doesn't change the fee. In the free audit we give you the exact figure, with the pages included each month. Tool licences are separate. Prices exclude VAT, as we invoice from the Canary Islands; Canary Islands businesses add IGIC. No minimum term: renewable quarterly terms and 30 days' notice to leave. If you combine SEO with other services, the fees add up; you'll find them all on our pricing page.

Decision-stage content at Macys Digital: +67.2% organic clicks

Macys Digital, an electronics shop in Tenerife (Playa de las Américas), was losing traffic every time a product was discontinued. We created comparison guides for people who are already choosing, along the lines of “best value X” or “X vs Y”. Between 4 August and 2 September, organic clicks went from 1,576 in 2025 to 2,635 in 2026 (+67.2%). The new guides, which didn't exist a year earlier, brought in 787 clicks, and the average mobile position improved from 11.4 to 8.1.

It's a shop, but the same thing happens in B2B. The page that answers “which option should I choose?” wins over the people who are about to decide. In services, those searches compare solutions, prices and providers in your area. The whole process is in the full Macys Digital case study.

A service example, from a combined project: Espacio Kernel, a coworking space in Santa Cruz de Tenerife. We worked at the same time on Google Ads aimed at calls, its Google Maps listing, to appear for “coworking in Santa Cruz de Tenerife”, and a redesigned website with on-page SEO. Together, the three pieces brought in 97 more leads and permanent occupancy grew by 100%. The figures are for the whole project, because everything was worked on at once.

Results depend on the client's business model, margin, investment, data history, offer, creative and sales capacity.

Mission control

Who runs your SEO

At BlueGrow, SEO and the website are run by an SEO specialist with more than 5 years' experience. We reply within 24 hours, and the person who explains your report is the person who worked on your pages.

Before lift-off

Frequently asked questions about SEO for businesses

How long does SEO take to bring in leads?

The first movement comes from the third or fourth month, and results consolidate between 6 and 12 months. It depends on how competitive your searches are and the state of your website. If you need calls this month, start with ads and let SEO come in later.

My previous agencies only showed me clicks and impressions. How are you different?

Our report starts with leads and customers. We count the forms, calls and WhatsApp messages that come from Google and, if you have a CRM, which of them turned into sales. Clicks and rankings come after, to explain why enquiries go up or down.

My sales cycle takes three months. How do I know if SEO is working?

Through the stages in between. We measure leads, qualified leads and open opportunities from organic search, and import the ones that close from your CRM. That way you see early on whether a page brings in people with buying intent, without waiting until the end of the cycle.

Can you promise me a position on Google?

No. Nobody controls Google's algorithm, and we don't promise rankings. What we do tell you in the free audit is which searches you can win with your website and your competitors, in what order to go after them and what to expect from each one.

Is there a minimum term?

No. Terms are renewable every quarter and the notice period to leave is 30 days. Since SEO consolidates between 6 and 12 months, the sensible thing is to judge it on several quarters of data, and every month you have the leads in front of you to decide.

What exactly does an SEO agency do?

It gets your website to show up when someone searches for what you sell. It fixes the technical issues that stop Google from reading it, creates the pages that answer those searches and earns links from other websites. A B2B SEO agency also measures how many visitors ask for a quote and how many sign.

Open frequency

Start with the free audit

In 7 days we tell you which searches could bring you customers, which pages you're missing and what it would cost to work on them.

Get your free audit