Mission log · Sexperimentando · Meta Ads
Sexperimentando is an online sex education programme. In this online course launch case study, we ran lead generation on Meta Ads, the messaging and the creatives, and worked on the ads, the funnel and the sales page at the same time. With €4,600 spent on ads, the launch brought in €57,000.
Image: NASA/JPL-Caltech (Mariner 10)
Mission log
Sex education is sensitive ground under Meta's advertising policies. An ad that Meta's review reads as adult content can be rejected, even when what is being sold is education. In a niche like this, every ad is written from the start to comply with those policies, with an educational tone and no double meanings. Even so, nobody can promise that Meta will approve an ad, and we don't promise it either.
The message shapes the whole launch: who it speaks to, what it offers and why to decide within those dates. We worked on it together with lead generation on Meta Ads, so that the ad and the offer spoke to the same person.
We produced the ad creatives from that message.
We worked on all three pieces within the same launch. That way, what the ad promises is what people find when they enter the funnel and what they read afterwards on the sales page. When each piece is changed at a different time, or by a different person, the message breaks along the way and part of the ad spend is lost in that gap.
Mission log
With €4,600 spent on Meta Ads, the launch brought in €57,000. The figure covers the whole launch. Ads, funnel and sales page worked together, so we don't attribute it to a single channel or a single piece.
Results depend on the client's business model, margin, investment, data history, offer, creative and sales capacity.
We run launches as a project with fixed dates: calendar, waitlist lead generation, reminder and sale, behaviour-based retargeting and a review of the results at the close. We also look at an evergreen funnel with you, which is the model we recommend. We explain it in marketing for course creators, and the ads side in our Meta Ads management. If you want to compare with other sectors, there are more case studies with figures.
Open frequency
Nayara, from Sexperimentando, sums it up like this (translated from Spanish):
“I've felt really well supported throughout the process, and I feel I've got backup in lots of areas. It's like having a professional for every field, and they give you an overall strategic view of everything.”
Open frequency
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