Online nutrition coaching.
The case
Nutritime is a nutrition coaching business that, from the start, had offered a 100% face-to-face service.
After the 2020 pandemic, Ruth, the founder, decided to adapt and try out the digital world. When she got in touch with us she already had a website and social media profiles, but they weren't working as they should.
What she wanted was clear. Ruth was looking for a new sales flow and a digital system that would let her keep serving her clients.
Objectives
- Win new clients through digital channels.
- Have an automated sales system.
- Put in place the digital tools needed to keep offering her service remotely.
Our plan
We quickly set out a lean approach, with a Minimum Viable Product in the digital space. We analysed the situation and the strengths of the service to build an effective action plan, centring everything on a simplified website that gave the brand what it needed for this new step.
What we did
- We mapped out a new sales flow.
- One-page website.
- Sales pages.
- We integrated the payment gateway and a tool that books appointments automatically.
- We built the automations needed to deal with abandoned carts.
- We automated an email sequence so that users felt confident and received all the information.
- Facebook Ads campaigns for cold and warm audiences.
Once we had everything we needed, we ran a sales campaign lasting just 15 days, with a very clear theme, message and target audience, all researched beforehand.
Results
- +4% Conversion rate
- x4.5 ROAS
We moved a 100% traditional business to an online model that can generate sales remotely. This widened the business's reach from Tenerife alone to the whole of Spain.
We simplified the appointment booking process and ran a launch with a single campaign.
The campaign generated a total of 6 sales: 4 from Facebook Ads and 2 from email marketing.
Working with BlueGrow was quite an experience. I really felt limited whenever I thought about selling online. But with a minimal investment and the good work and dedication of their team, I got 6 new recurring clients in just 2 weeks with my first campaign.
Ruth Abreu, Nutritime.es (translated from Spanish)