Espacio Kernel is a coworking space in Santa Cruz de Tenerife, with facilities that let both locals and digital nomads run their business properly.
The case
Espacio Kernel came to us needing leads: people who would rent both the private desks and the shared areas of the coworking space.
At first they had a simple, functional one-page website that showed where they were. But they had no organic search strategy and no ad campaigns bringing in leads.
Objectives
- Win new clients through digital channels.
- Have a better website to present the coworking space.
- Receive leads and qualify them through the website.
- Rank on Google Maps
Our plan
To start lean, we began with 2 actions.
The first was to design a Google Ads campaign focused on calls, to generate the first leads and start getting a return on the ad spend.
The second step was to optimise the Google Maps listing so the coworking space ranked better when someone searched for “Coworking en Santa Cruz de Tenerife”.
Once that was done, we took the next step and redesigned the website from top to bottom.
What we did
- Dedicated Google Ads campaigns
- Website redesign
- On-page SEO optimisation
- A web section for coworkers
- A web section for events
- Social media advice
Results
- +97 Leads
- 100% Permanent occupancy